HOME | WHAT SEO? | WHY SEO? | SEO FRIENDS (LINK EXCHANGE)

06 January 2009

Top 9 SEO Mistakes Made by Designers and Developers

. 06 January 2009 .

1. Splash Page

I’ve seen this mistake many times where people put up just a big banner image and a link "Click here to enter" on their homepage. The worst case — the "enter" link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.



This is fine if you don’t care about what a search engine knows about your site; otherwise, you’re making a BIG mistake. Your homepage is probably your website’s highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.

Your homepage should include (at minimum) target keywords and links to important pages. 2. Non-spider able Flash Menus

Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.

3. Image and Flash Content

Web spiders are like a text-based browser, they can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.



4. Overuse of Ajax

A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because Ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.

Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.

5. Versioning of Theme Design

For some reason, some designers love to version their theme design into sub level folders (ie. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose back link counts and ranking.

6. “Click Here” Link Anchor Text

You probably see this a lot where people use "Click here" or "Learn more" as the linking text. This is great if you want to be ranked high for "Click Here". But if you want to tell the search engine that your page is important for a topic, than use that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”

Warning: Don’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.

7. Common Title Tag Mistakes

Same or similar title text:
Every page on your site should have a unique tag with the target keywords in it. Many developers make the mistake of having the same or similar title tags throughout the entire site. That’s like telling the search engine that EVERY page on your site refers to the same topic and one isn’t any more unique than the other. <br /> <br />One good example of bad Title Tag use would be the default WordPress theme. In case you didn’t know, the title tag of the default WordPress theme isn’t <br />that useful: Site Name > Blog Archive > Post Title. Why isn’t this search engine friendly? Because every single blog post will have the same text "Site Name > Blog Archive >" at the beginning of the title tag. If you really want to include the site name in the title tag, it <br />should be at the end: Post Title | Site Name. <br /> <br />Exceeding the 65 character limit: <br />Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including <br />spaces) to get your message across or risk it getting cutoff. <br /> <br />Keyword stuffing the title: <br />Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn’t make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways: <br /> <br />"Photo Tips & Photography Techniques for Great Pictures" <br /> <br />“Photo” and “Photography” are the same word repeated twice but in different ways because your audience might use either one when performing a search query. <br /> <br />8. Empty Image Alt Attribute <br /> <br />You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can’t see images so your alt attribute is a factor in illustrating what your page is relevant for. <br /> <br />Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms "abstract" and "dj". <br /> <br />9. Unfriendly URLs <br /> <br />Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL’s are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear. <br /> <br />Example of Friendly URL: www.greepit.com/page-title <br />Example of Dynamic URL: www.greepit.com/?p=12356 </span> </p> <div style='clear: both;'></div> </div> <div class='post-footer'> <div><script type='text/javascript'>var addthis_pub="friendly";</script> <a id='http://webmilenia.blogspot.com/2009/01/top-9-seo-mistakes-made-by-designers.html' name='Top 9 SEO Mistakes Made by Designers and Developers' onclick='return addthis_sendto()' onmouseout='addthis_close()' onmouseover='return addthis_open(this, "", this.id, this.name);'><img alt='Bookmark and Share' height='16' src='http://s7.addthis.com/static/btn/lg-share-en.gif' style='border:0' width='125'/></a><script src='http://s7.addthis.com/js/200/addthis_widget.js' type='text/javascript'></script></div> <div class='post-footer-line post-footer-line-1'> <span class='post-backlinks post-comment-link'> </span> <span class='post-comment-link'> </span> <span class='post-icons'> </span> </div> <div class='post-footer-line post-footer-line-2'> </div> <div class='post-footer-line post-footer-line-3'></div> </div> </div> <div class='comments' id='comments'> <a name='comments'></a> <h4> 1 comments: </h4> <dl id='comments-block'> <dt class='comment-author ' id='c423460131334103851'> <a name='c423460131334103851'></a> <a href='http://www.healthnbeyond.com' rel='nofollow'>maxi</a> said... </dt> <dd class='comment-body'> <p>visiting you today. have a great day!<BR/><BR/>don't forget to visit back!<BR/><BR/>maxi of www.healthnbeyond.com</p> </dd> <dd class='comment-footer'> <span class='comment-timestamp'> <a href='http://webmilenia.blogspot.com/2009/01/top-9-seo-mistakes-made-by-designers.html?showComment=1231301280000#c423460131334103851' title='comment permalink'> January 7, 2009 at 12:08 PM </a> <span class='item-control blog-admin pid-635925711'> <a href='https://www.blogger.com/delete-comment.g?blogID=650396597133566384&postID=423460131334103851' title='Delete Comment'> <img src='http://www.blogger.com/img/icon_delete13.gif'/> </a> </span> </span> </dd> </dl> <p class='comment-footer'> <div style='-moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; width: 369; text-align: left; border: 1px solid #cccccc; padding: 5px; background: #eeeddf; height:86'> <b> <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/21.gif' width='18'/> :)) <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/71.gif' width='18'/> ;)) <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/5.gif' width='18'/> ;;) <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/4.gif' width='18'/> :D <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/3.gif' width='18'/> ;) <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/10.gif' width='18'/> :p <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/20.gif' width='22'/> :(( <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/1.gif' width='18'/> :) <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/2.gif' width='18'/> :( <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/8.gif' width='18'/> :X <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/12.gif' width='18'/> =(( <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/13.gif' width='18'/> :-o <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/7.gif' width='20'/> :-/ <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/11.gif' width='18'/> :-* <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/22.gif' width='18'/> :| <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/35.gif' width='24'/> 8-} <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/100.gif' width='31'/> :)] <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/102.gif' width='44'/> ~x( <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/104.gif' width='30'/> :-t <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/66.gif' width='18'/> b-( <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/62.gif' width='18'/> :-L <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/14.gif' width='34'/> x( <img border='0' height='18' src='http://us.i1.yimg.com/us.yimg.com/i/mesg/emoticons7/24.gif' width='30'/> =)) </b> </div> <div class='comment-form'> <a name='comment-form'></a> <h3>Post a Comment</h3> <p> </p> <iframe allowtransparency='true' frameborder='0' height='275' id='comment-editor' scrolling='auto' src='https://www.blogger.com/comment-iframe.g?blogID=650396597133566384&postID=4658432195649978780' width='100%'></iframe> </div> </p> <div id='backlinks-container'> <div id='Blog1_backlinks-container'> </div> </div> </div> <!--Can't find substitution for tag [adEnd]--> </div> <div class='blog-pager' id='blog-pager'> <span id='blog-pager-newer-link'> <a class='blog-pager-newer-link' href='http://webmilenia.blogspot.com/2009/01/what-does-seo-stand-for.html' id='Blog1_blog-pager-newer-link' title='Newer Post'>Newer Post</a> </span> <span id='blog-pager-older-link'> <a class='blog-pager-older-link' href='http://webmilenia.blogspot.com/2009/01/seo-internet-marketing-services-and.html' id='Blog1_blog-pager-older-link' title='Older Post'>Older Post</a> </span> <a class='home-link' href='http://webmilenia.blogspot.com/'>Home</a> </div> <div class='clear'></div> <div class='post-feeds'> <div class='feed-links'> Subscribe to: <a class='feed-link' href='http://webmilenia.blogspot.com/feeds/4658432195649978780/comments/default' target='_blank' type='application/atom+xml'>Post Comments (Atom)</a> </div> </div> </div></div> </div> <div id='sidebar-wrapper'> <div class='search'> <form action='http://webmilenia.blogspot.com/search' id='searchform' method='get' name='searchform'> <input id='s' name='q' type='text' value='search this site...'/> </form> </div> <div class='sidebar section' id='sidebar'><div class='widget Feed' data-version='1' id='Feed1'> <h2>SEO POST</h2> <div class='widget-content' id='Feed1_feedItemListDisplay'> <span style='filter: alpha(25); opacity: 0.25;'> <a href='http://feeds.feedburner.com/webmilenia'>Loading...</a> </span> </div> <div class='clear'></div> <span class='widget-item-control'> <span class='item-control blog-admin'> <a class='quickedit' href='//www.blogger.com/rearrange?blogID=650396597133566384&widgetType=Feed&widgetId=Feed1&action=editWidget§ionId=sidebar' onclick='return _WidgetManager._PopupConfig(document.getElementById("Feed1"));' target='configFeed1' title='Edit'> <img alt='' height='18' src='https://resources.blogblog.com/img/icon18_wrench_allbkg.png' width='18'/> </a> </span> </span> <div class='clear'></div> </div><div class='widget HTML' data-version='1' id='HTML4'> <div class='widget-content'> <script type="text/javascript"><!-- google_ad_client = "pub-6330820266729411"; google_ad_host = "pub-1556223355139109"; google_ad_host_channel="00000+00013+00012+00302"; /* 160x600, created 10/18/09 */ google_ad_slot = "1535953280"; google_ad_width = 160; google_ad_height = 600; //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script> </div> <div class='clear'></div> <span class='widget-item-control'> <span class='item-control blog-admin'> <a class='quickedit' href='//www.blogger.com/rearrange?blogID=650396597133566384&widgetType=HTML&widgetId=HTML4&action=editWidget§ionId=sidebar' onclick='return _WidgetManager._PopupConfig(document.getElementById("HTML4"));' target='configHTML4' title='Edit'> <img alt='' height='18' src='https://resources.blogblog.com/img/icon18_wrench_allbkg.png' width='18'/> </a> </span> </span> <div class='clear'></div> </div><div class='widget Gadget' data-version='1' id='Gadget1'> There was an error in this gadget <div class='clear'></div> <span class='widget-item-control'> <span class='item-control blog-admin'> <a class='quickedit' href='//www.blogger.com/rearrange?blogID=650396597133566384&widgetType=Gadget&widgetId=Gadget1&action=editWidget§ionId=sidebar' onclick='return _WidgetManager._PopupConfig(document.getElementById("Gadget1"));' target='configGadget1' title='Edit'> <img alt='' height='18' src='https://resources.blogblog.com/img/icon18_wrench_allbkg.png' width='18'/> </a> </span> </span> <div class='clear'></div> </div><div class='widget HTML' data-version='1' id='HTML2'> <div class='widget-content'> <script style="text/javascript"> function showpostcount(json) { document.write('Total Posts : <b>' + parseInt(json.feed.openSearch$totalResults.$t,10) + '</b><br>');}</script> <script src="http://webmilenia.blogspot.com/feeds/posts/default?alt=json-in-script&callback=showpostcount"></script> <script style="text/javascript"></script> <script style="text/javascript"> function numberOfComments(json) { document.write('Total Comments : <b>' + json.feed.openSearch$totalResults.$t + '</b><br>');}</script> <script src="http://webmilenia.blogspot.com/feeds/comments/default?alt=json-in-script&callback=numberOfComments"></script> </div> <div class='clear'></div> <span class='widget-item-control'> <span class='item-control blog-admin'> <a class='quickedit' href='//www.blogger.com/rearrange?blogID=650396597133566384&widgetType=HTML&widgetId=HTML2&action=editWidget§ionId=sidebar' onclick='return _WidgetManager._PopupConfig(document.getElementById("HTML2"));' target='configHTML2' title='Edit'> <img alt='' height='18' src='https://resources.blogblog.com/img/icon18_wrench_allbkg.png' width='18'/> </a> </span> </span> <div class='clear'></div> </div></div> <div id='sidebar-bottom'> <div class='sidebar-bottom no-items section' id='sidebar-bottom'></div> </div> </div> <!-- spacer for skins that want sidebar and main to be the same height--> <div class='clear'> </div> <div id='bottom'> <div id='upper-footer'> <div class='footer no-items section' id='footer'></div> </div><!-- end upper-footer --> </div> <!-- end content-wrapper --> <div class='blank' style='text-align: center; padding-bottom: 2px; padding-top: 20px'> <small>SEO TIPS is proudly powered by <a href='http://www.blogger.com'>Blogger.com</a> | Template by <a href='http://friendly81.blogspot.com'>Friendly81blog</a></small> </div> <div id='footer-wrapper'> </div> </div> </div></div> <!-- end outer-wrapper --> <br/><br/><br/> <script src='http://oom.blog.googlepages.com/smiley.js' type='text/javascript'></script> <script src='https://apis.google.com/js/plusone.js' type='text/javascript'></script> <script type="text/javascript" src="https://www.blogger.com/static/v1/widgets/2060351197-widgets.js"></script> <script type='text/javascript'> window['__wavt'] = 'AOuZoY7tPIbVSeDt-2kv5AJFWMJIqap03w:1513066701312';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d650396597133566384','//webmilenia.blogspot.com/2009/01/top-9-seo-mistakes-made-by-designers.html','650396597133566384'); _WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '650396597133566384', 'title': 'SEO TIPS', 'url': 'http://webmilenia.blogspot.com/2009/01/top-9-seo-mistakes-made-by-designers.html', 'canonicalUrl': 'http://webmilenia.blogspot.com/2009/01/top-9-seo-mistakes-made-by-designers.html', 'homepageUrl': 'http://webmilenia.blogspot.com/', 'searchUrl': 'http://webmilenia.blogspot.com/search', 'canonicalHomepageUrl': 'http://webmilenia.blogspot.com/', 'blogspotFaviconUrl': 'http://webmilenia.blogspot.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': false, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': '', 'encoding': 'UTF-8', 'locale': 'en', 'localeUnderscoreDelimited': 'en', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22SEO TIPS - Atom\x22 href\x3d\x22http://webmilenia.blogspot.com/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x22SEO TIPS - RSS\x22 href\x3d\x22http://webmilenia.blogspot.com/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22SEO TIPS - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/650396597133566384/posts/default\x22 /\x3e\n\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22SEO TIPS - Atom\x22 href\x3d\x22http://webmilenia.blogspot.com/feeds/4658432195649978780/comments/default\x22 /\x3e\n', 'meTag': '', 'openIdOpTag': '', 'adsenseClientId': 'ca-pub-8536983320597582', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': false, 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/e62d4a6ed47c4f7e', 'plusOneApiSrc': 'https://apis.google.com/js/plusone.js', 'sharing': {'platforms': [{'name': 'Get link', 'key': 'link', 'shareMessage': 'Get link', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Share to Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'Twitter', 'key': 'twitter', 'shareMessage': 'Share to Twitter', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Share to Pinterest', 'target': 'pinterest'}, {'name': 'Google+', 'key': 'googlePlus', 'shareMessage': 'Share to Google+', 'target': 'googleplus'}, {'name': 'Email', 'key': 'email', 'shareMessage': 'Email', 'target': 'email'}], 'googlePlusShareButtonWidth': 300, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27en\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': false, 'jumpLinkMessage': 'Read more', 'pageType': 'item', 'postId': '4658432195649978780', 'pageName': 'Top 9 SEO Mistakes Made by Designers and Developers', 'pageTitle': 'SEO TIPS: Top 9 SEO Mistakes Made by Designers and Developers'}}, {'name': 'features', 'data': {'lazy_images': 'false', 'unsupported_browser_message': 'false', 'sharing_get_link_dialog': 'false', 'sharing_native': 'false'}}, {'name': 'messages', 'data': {'edit': 'Edit', 'linkCopiedToClipboard': 'Link copied to clipboard!', 'ok': 'Ok', 'postLink': 'Post Link'}}, {'name': 'template', 'data': {'name': 'custom', 'localizedName': 'Custom', 'isResponsive': false, 'isAlternateRendering': false, 'isCustom': true}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': 'Top 9 SEO Mistakes Made by Designers and Developers', 'description': '1. Splash Page\r \r I’ve seen this mistake many times where people put up just a big banner image and a link \x22Click here to enter\x22 on their h...', 'url': 'http://webmilenia.blogspot.com/2009/01/top-9-seo-mistakes-made-by-designers.html', 'type': 'item', 'isSingleItem': true, 'isMultipleItems': false, 'isError': false, 'isPage': false, 'isPost': true, 'isHomepage': false, 'isArchive': false, 'isLabelSearch': false, 'postId': 4658432195649978780}}]); _WidgetManager._RegisterWidget('_NavbarView', new _WidgetInfo('Navbar1', 'navbar', null, document.getElementById('Navbar1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header1', 'header', null, document.getElementById('Header1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML5', 'main', null, document.getElementById('HTML5'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'main', null, document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'useNgc': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/415201697-lbx.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/368954415-lightbox_bundle.css'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_FeedView', new _WidgetInfo('Feed1', 'sidebar', null, document.getElementById('Feed1'), {'title': 'SEO POST', 'showItemDate': false, 'showItemAuthor': false, 'feedUrl': 'http://feeds.feedburner.com/webmilenia', 'numItemsShow': 5, 'loadingMsg': 'Loading...', 'openLinksInNewWindow': false, 'useFeedWidgetServ': 'true'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML4', 'sidebar', null, document.getElementById('HTML4'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_GadgetView', new _WidgetInfo('Gadget1', 'sidebar', null, document.getElementById('Gadget1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML2', 'sidebar', null, document.getElementById('HTML2'), {}, 'displayModeFull')); </script> </body> </html>