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26 June 2009

Basics of SEO Copywriting

. 26 June 2009 .

It’s not as simple as tapping out a bunch of “Hurray! We have what you want!” mumbo jumbo. Firstly, copywriting begins with the CONSUMER, not the SEO/marketer.

SEO is described as “The practice of designing web pages so that they rank as high as possible in search results from search engines. There’s “good” SEO and “bad” SEO. Good SEO involves making the web page clearly describe its subject, making sure it contains truly useful information, including accurate information in Meta tags, and arranging for other web sites to make links to the page. Bad SEO involves attempting to deceive people into believing the page is more relevant than it truly is by doing things like adding inaccurate Meta tags to the page.” (definition by – Appollo Internet Media)

Ok, so now we know that Good SEO involves ‘making the web page clearly describe its subject’ containing ‘useful information’. What does that mean exactly?

First of all, I love using these two fortunate recipients of my attention, “Helpful Hannas Hand-Carved Out-Houses” and “Billy Bobs Bouncing Bo Bo Balls”. Never heard of them? Neither have I. But, this is the fun part. SEO Copywriting not only has to appeal to the the search engines algorithms in order to be indexed and visible to your target market, but it absolutely MUST appeal to your target market.

When a writer can make me feel as if I am in the front row of The Daytona 500, stepped into the Twilight Zone, walked past a screaming baby, found the love of my life, or caught a bad cold, I will return to his material time and time again.

To learn SEO copywriting entails getting to know the mindset of “Helpful Hanna”, “Billy Bob”, and their potential customers. We have to step outside of ourselves and our own opinion of value that these items hold, so as to find the appeal that these items hold for the potential customers. Search engine traffic is fruitless if it there is no conversion to the suggested call-to-action. (Ex: taking that survey, signing on for your newsletter, making the purchase, etc)

In essence, your target market is the most important SEO research project in implementing SEO. Once you have researched THEM, then you can do what you do best. Optimize.

17 comments:

Andrew said...

It is a a rule that you must write and publish your own original article on your blog or site. Plagiarism is really a NO-NO in SEO.

El joel said...

nice post. please visit my blog and leave some $mile for me

greatshape said...

nice post.., thanks for sharing

anton claten said...

Hello friend...vi$iting for you...awaited his vi$it back

search engine placement said...

content is one of the important thinks in having a good website :)

帶我走 said...

路過~很有趣吶............................

美妙 said...

河水永遠是相同的,可是每一剎那又都是新的。 ..................................................

Adit Creation said...

Nice blog it is maintained good and also have good post about Search Engine Optimization and

Internet Marketing.

Transcend said...

Great post, Its not what you market it how you market and thats is something that most businesses need to work on. Website Seo Company

SEOP Inc. said...

Knowing your niche is step one if you want to be good in SEO writing, as well as targeting the correct keywords and using them properly.

SEO Services said...

Nice blog having very useful contents.SEO describe as a process of improving web pages so that they have the ability to rank higher in Search Engine Results Pages.SEO increase traffic,visits,marketing,etc..SEO will make a site more user friendly when accomplished properly.

Thanks

Domain Registration India said...

Its really good stuff for SEO people. Each and every point looks pretty good. If follow above steps means your site very quickly achieved good page ranking.

gohost said...

Copywriting is important things for seo. I get it some new information through your blog only.

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android developer said...

This is good information for SEO people..and this is very interesting topic..its everyone step is so important..i get more information..thanks for sharing with us..

akash said...

Great thoughts you got there, believe I may possibly try just some of it throughout my daily life.

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philippine seo said...

It was my pleasure to discover your blog. I find some worthy points here. A lot of thanks for sharing.


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Raju Sharma said...

The Article and content that you want to post on the website that must be unique otherwise it will be considered as spam by the google.

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