02 August 2008

SEO Tools Reviewed - Keyword Helpers

. 02 August 2008 .

If you’re concerned about search engine optimization (and you should be), then you know that keywords are important to your site’s success. However, choosing those keywords can be a challenge. Thankfully, there are SEO tools available that can make the task easier.

SEO Tools : Wordze

If you’re looking for SEO tools to help you conduct keyword research, then Wordze has a number of features you might want to look for in such a tool. When you’re doing a manual search for keywords on your own, you may end up not catching all of the possible words that might help boost your traffic. That’s less likely to happen when you’re using SEO tools like Wordze because you can actually search for words and find deeper levels of related words that might also attract visitors. These are generally words that won’t appear in free keyword tools and that you probably won’t brainstorm on your own.

Besides the keyword research, it also allows you to see your specific competition for a particular keyword or phrase. For example, if you’re looking at a phrase like “English tutoring” you can immediately see which other top sites are using the same phrase.

Effective SEO tools do need to have a lot of features to give them an advantage over free services. With Wordze, you’ll be able to look at which of your specific keywords are bringing in different percentages of your traffic. That will help you refine your marketing efforts. You can also find common misspellings of your keywords so that you can lock onto those potential customers as well.

SEO Tools: Keyword Spy

If you’re interested in doing a different of keyword research then SEO tools like Keyword Spy might actually be useful to you. Unlike Wordze which focuses on the keywords you can use to boost your traffic, Keyword Spy actually helps you see what your competition is specifically doing so you can try to top them and beat them in the search engine rankings.

To do this, you only have to type in a web site address into the tool. The tool will display all of the keywords the site is currently targeting. You can arrange them in a convenient spreadsheet and even add them directly into your campaigns through major search engines.

Another great benefit of SEO tools like this one is it can give you some ideas on which words to target if you’re not experienced in this area yet. New Internet marketers often struggle with selecting the correct keywords for their efforts. With this tool, you can find out which words are working for similar sites. That can give you a great advantage.

These are only two of dozens of SEO tools you’ll find on the Internet to help you with your search engine optimization efforts. The important thing when you’re looking at these tools is to take them for a test drive. Most SEO tools do offer a free trial period before you have to pay a dime. Use that period wisely before making a commitment.


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