Basics of SEO Copywriting

It’s not as simple as tapping out a bunch of “Hurray! We have what you want!” mumbo jumbo. Firstly, copywriting begins with the CONSUMER, not the SEO/marketer.

SEO is described as “The practice of designing web pages so that they rank as high as possible in search results from search engines. There’s “good” SEO and “bad” SEO. Good SEO involves making the web page clearly describe its subject, making sure it contains truly useful information, including accurate information in Meta tags, and arranging for other web sites to make links to the page. Bad SEO involves attempting to deceive people into believing the page is more relevant than it truly is by doing things like adding inaccurate Meta tags to the page.” (definition by – Appollo Internet Media)

Ok, so now we know that Good SEO involves ‘making the web page clearly describe its subject’ containing ‘useful information’. What does that mean exactly?

First of all, I love using these two fortunate recipients of my attention, “Helpful Hannas Hand-Carved Out-Houses” and “Billy Bobs Bouncing Bo Bo Balls”. Never heard of them? Neither have I. But, this is the fun part. SEO Copywriting not only has to appeal to the the search engines algorithms in order to be indexed and visible to your target market, but it absolutely MUST appeal to your target market.

When a writer can make me feel as if I am in the front row of The Daytona 500, stepped into the Twilight Zone, walked past a screaming baby, found the love of my life, or caught a bad cold, I will return to his material time and time again.

To learn SEO copywriting entails getting to know the mindset of “Helpful Hanna”, “Billy Bob”, and their potential customers. We have to step outside of ourselves and our own opinion of value that these items hold, so as to find the appeal that these items hold for the potential customers. Search engine traffic is fruitless if it there is no conversion to the suggested call-to-action. (Ex: taking that survey, signing on for your newsletter, making the purchase, etc)

In essence, your target market is the most important SEO research project in implementing SEO. Once you have researched THEM, then you can do what you do best. Optimize.